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Programs : Brochure

This page is the brochure for your selected program. You can view the provided information for this program on this page and click on the available buttons for additional options.
  • Locations: Cinigiano, Italy; Florence, Italy; Rome, Italy
  • Program Terms: Summer
  • Budget Sheets: Summer
  • This program is currently not accepting applications.
Dates / Deadlines:

There are currently no active application cycles for this program.
Fact Sheet:
Advisor: Brian Poepsel Housing Options: Apartment
Minimum GPA: 2.5 Program Type: U of A Faculty-Led
Language of Instruction: English Language Prerequisite: 0 none
Language Courses Offered: NO Credit Type: U of A Credit
Open to non-U of A students?: YES Credit Hours Available: 6 Credit Hours
Area of Study: Business (Accounting), Business (Agricultural), Business (Economics), Business (Enterprise Resource), Business (Enterprise Systems), Business (Entrepreneurship), Business (Finance), Business (General), Business (Information Systems), Business (International), Business (Management), Business (Mktg & Logistics), Business (Retail), Business (Supply Chain Mgmt), Business Administration, Journalism Program Duration: 5 weeks
Open to Graduate Students?: NO
Program Description:


Once applications open, click the "Apply Now" button at the top of the page to begin. When your application is completed, your application will be reviewed and a decision will be made. You will be notified of the decision through the HogsAbroad portal.

If you don't yet have your passport, don't worry! You do not need a physical copy of your passport in order to apply for the program. However, if you don't already have a passport, please be proactive and begin your passport application today.


Application Deadline:  December 1, 2017

*Program may fill before regular deadline; therefore, early application is advised

Situated in the heart of the city, the Rome Center is just minutes from the Vatican, Piazza Navona, the Pantheon, and other legendary sites in Rome. Students live in close proximity to the center, tracing the paths of ancient Romans and centuries of Christian pilgrims as the make their way to classes each day. 

This program, An American Consumer in Italy, is designed with the American and Italian Consumer in mind. Students will learn about aspects of consumer behavior and learn about Marketing Research techniques each week.  Each week, students will use the theory and method learned in class and perform a field experiment.   We will focus on the psychology of consumerism within the global market, specifically Italy.  Throughout this semester students will be exposed to:
  • Market Segmentation and understanding demographics, psychographics etc.. as they are used within the marketing field to understand the consumer
  • The science of learning and memory.  Why consumers use the same products as their parents.  Brand loyalty and how we take advantage of simple learning methods to manipulate the consumer.
  • The art of persuasion and attitude formation.  How marketers use persuasion to successfully sell products.
  • Survey design and implementation
  • Research design
  • Data collection
  • Qualitative vs Quantitative data collection methods.


Rome- taverna2   Rome- taverna3    Rome- taverna4   Rome-taverna4
Browse more photos of the Rome Center classrooms, library, studio spaces and offices on the UARC Italian Homepage:!the-studio/c747

Find the Rome Center and explore nearby landmarks on Google Maps:

The U of A Rome Center is conveniently located in one of the most important palaces in Rome – Palazzo Taverna.  Not far from Piazza Navona, Palazzo Taverna first belonged to the Orsini Family, and in 1328 the site took the name of Mount Giordano, in tribute to Giordano Orsini a Roman Senator in 1341. The palace was referred to by Dante in his literary masterpiece The Divine Comedy (Inferno, Canto XVIII). In 1688, after five hundred years of uninterrupted ownership, Flavio Orsini, burdened by debts, was obliged to sell the property to the Gabrielli Family, a very old and noble Roman family. Since 1888, however, the Earls Taverna of Milan have owned the palazzo. 

Today, the buildings in the Palazzo house many different activities from private residential apartments to banqueting halls, diplomatic residences and artist studios.  Palazzo Taverna has a Baroque wing and an Empire wing -- each featuring frescoes from the turn of the 19th century by painter Coccetti. The U of A Rome Center is housed in the Empire wing of the Palazzo where the most important architects of the 20th century met to discuss their ideas.


Students must:

          Complete a minimum of 24 credit hours* by the beginning of the program abroad

          Possess a cumulative GPA of 2.5 or better at the time of application

*Students who have completed less than 24 credit hours may be admissible upon recommendation of faculty leader with support of the dean of the sponsoring college.


Credit Hours:  Six (6) credit hours 
  • MKTG 3553, Consumer Behavior
  • MKTG 3633, Marketing Research 


Rome-housing   Rome housing 6   Rome housing 3   Rome housing 4  
To see photos and read more details about U of A housing in Rome, visit the Rome Center's Italian home page- click here

Students are housed in apartments which are located in traditional, well-established neighborhoods either within walking distance of the U of A Rome Center or conveniently located next to public transit routes for easy access to the Center.  All apartments come fully furnished and include wifi internet access. Typical lodgings have double occupancy rooms with 4-6 students in each apartment. 


Day Trip: Hadrian's Villa & Villa D'Este 

Florence Tour
Travel to Florence by train
2 nights, 3 days in Florence 
Guided visits to museums & local sites


Financial aid and scholarships are available to U of A students.

In many cases, you can also use your current scholarships and financial aid to help finance your program. If you receive scholarships, grants, or loans as a U of A student, please contact your Financial Aid Advisor in Silas Hunt Hall (479-575-3806) to see how much of your current aid package you’ll be able to utilize towards this summer study abroad program or to apply for loans. Participants on this program may also be eligible to apply for these institutional and national scholarships below. Criteria for scholarships vary, and students should read eligibility requirements carefully. 
U of A students should check out other funding opportunities on our website.
This list is not comprehensive.


For assistance with the application process, costs, travel arrangements, etc., contact the Office of Study Abroad.

For additional information about courses or program content, contact faculty leaders:

Dr. Molly Jensen


Brock Demark, Summer 2016:
Jacob Maestri, Summer 2016:
Haley Walton, Spring 2016 Architecture:

This program is currently not accepting applications.